Austin College
UX | BRANDING | IDENTITY | MOTION
Role
UX Designer, Visual Designer, UI Designer and Creative Director
Deliverables
Responsive Website, Print Materials, Digital Ads, Social Media Campaign & Motion Graphics
Project Overview
Austin College is a small liberal arts college located North of Dallas. They wanted to update their brand awareness campaign to improve advertising spend and connect more authentically with high school seniors and their parents.
Problem
Problem
Austin College needed a landing page that was attention grabbing and visually relevant to current, industry design trends that were being implemented across other marketing materials. The page also needed to deliver important metrics on visitor activity to benchmark performance for the brand awareness campaign and improve the ad spending decision making process.
PROCESS
Discovery | Research
We started the process with a creative brief meeting. Our team met with stakeholders to define the challenge, learn about the ideal student parent profile, and define success for our relationship. . After the meeting we created a persona that we used during the ideation and design phases to keep us aligned on the goals and needs of the project.
Sketches | Wireframes
Using the insights we learned from the research phase we sketched different ideas for the landing page. After analyzing the sketches we picked our top two concepts and wireframed them in figma.
Ideation | Design
Using the insights we learned from the research phase we sketched different ideas for the landing page. After analyzing the sketches we picked our top two concepts and wireframed them in figma.
Challenges
Designing with existing branding felt restrictive, but by the end of the project we were proud of the creative ways that we extended the brand.
Success Metrics
The launch of the branding awareness campaign received many positive reviews. The website received over 400K visits and the campaign had more than 30M impressions surpassing numbers from previous years.